One of my favourite parts of design is working with companies to create (or re-create) a logo, brand, or brand system. The cool part is it is an infinitely scalable process that can take 5 hours (don’t tell anyone I said that) or it can hundreds of hours. The real difference between the lower end [...]
I came across this brilliant illustration by Scott C. today and just had to pass it on to you all. Not only are the illustrations delicate and full of character, but they illuminate some very real scenarios in the life of a professional creative person. All of us dread when the axe falls on an [...]
As promised, here is the photos of the beetle with decals freshly applied. It maybe easier to see the origins of the logo now too. If you look closely at the three overlapping circles, and then at the back of the beetle, it might all come clear. We are excited about this because no matter [...]
There are some projects that you ‘get through’, and there are some projects you endure. But once in a while, and I mean on a rare occasion, you get a project that is really interesting, that the client lets you have a ton of creative freedom, and they are usually so floored by what you [...]
Well, For those of you who wonder why we’ve never gotten a sign outside of our building, the main reason is that we had in the works a sign with four wheels. Originally, the firm was named after a blue 1974 VW Standard Beetle which I owned at the time of the founding of the [...]
Just caught this preview for a film about the advertising industry called Art & Copy. The trailer shows snippets of industry greats, philosophies, and looks to be a fascinating film not just for industry people, but for clients, and general populace also. Check out the official site here: www.artandcopyfilm.org